After working through various different concepts and styles, the Disney+ team requested an arty design based on their Aurora teal gradient.
The championship sponsors were applied in their correct positions, on our 1:1 scale digital model of the car, along with the positioning of the Disney+ and associated ESPN branding in prominent positions. Beginning with the current GEN3EVO car, a dramatic gradient based on the Disney Aurora one was created and positioned and tweaked until it flowed in the right positions on the car.
For the GEN4 car (to be raced in Season 13 beginning in December 2026), we proposed a slightly deeper gradient with what we called 'hyperspeed' tweaks of shooting stars and streaks to emphasise the performance increase of the GEN4 car over the current GEN3EVO variant.
3D visual of the GEN4 & GEN3EVO Formula E Cars in their new Disney+ livery design
Throughout the design process, high quality 3D virtual studio visuals of the cars from multiple camera angles were shared with the marketing and partner team within Formula E and Disney+ before the designs were signed-off.
After sign-off, additional hi-resolution images were requested of the GEN4 car so that they could be used for the global press releases.
The complication with a design of this style, and especially on a formula style race car, is ensuring that the completed vinyl elements produced and applied to the car actually follow and fit the contours correctly and faithfully reproduce our digital version. The design and export process that we have perfected over the past 20+ years, ensures that the files send for vinyl production fit perfectly and speed up the process of vinyl creation and application.
The landmark multi-year agreement brings every Formula E race live to Disney+ and ESPN+ across 144 territories, beginning with the launch of the revolutionary GEN4 era from the 2026/27 season.
The agreement marks one of the most significant milestones in Formula E’s history, bringing together Disney’s unrivalled global entertainment platforms with the world’s leading all-electric motorsport championship.
Majority-owned by Liberty Global, Formula E will leverage Disney’s global streaming ecosystem to reach millions of new households while complementing its established portfolio of free-to-air and linear broadcast partners around the world, ensuring fans continue to enjoy broad access across key markets.
Launching alongside the revolutionary GEN4 era, the collaboration will introduce Formula E to millions of new fans through Disney+ while preserving the broad accessibility that has underpinned the series' success to date.
