For the pairing of Guerlain Chicherit and Alex Winocq, the design required minimal updates from our Fall Guy inspired Rallye du Maroc livery. New sponsors, partner branding and the addition of the extra event sponsor door square required a reshuffle.
The pairing of new driver Guillaume de Mevius and Xavier Panseri was to have partial Red Bull sponsorship branding so we had to fit this in with the existing Fall Guy design.
3D visuals were prepared during for the sponsor/partner approval process and once approved a selection of in-situ desert visuals of the two cars were created for the team launch prior to the event.
With the design being created in a 1:1 scale 3D environment, it enables us to accurately produce the files ready for vinyl cutting and exact sponsor decals sizes. Especially important for a job like this where the cars were shipped to Saudi Arabia and the livery was applied just prior to the start, giving no time for remanufacturing.
Race Report from the team
On Friday, January 5th, Guerlain Chicherit lined up at the start of his 13th Dakar with the ambition of fighting for overall victory in the car category. A realistic goal, but unfortunately thwarted in stage 3 by a loose water hose, and definitively dashed the following day by a power steering failure. From then on, the only option was to put on a show and try to win prestigious stages against the best drivers in the discipline, such as Sébastien Loeb, Nasser Al-Attiyah, Stéphane Peterhansel, Carlos Sainz. etc.
The team won two stages in a row (10th and 11th), the second while it opened the route between Al'Ula and Yanbu, on some of the most difficult terrain in Saudi Arabia. The duo entered the top-10 on Friday and were 8th on Sunday, 6th on Monday, 5th on Wednesday and 4th on Thursday. In the end, not much was needed for this crazy comeback to end on the podium, with just 10 minutes separating the Toyota Hilux of Chicherit-Winocq from the BRX Hunter of Loeb-Lurquin. Ranked 5th in 2010, Guerlain Chicherit achieved his best overall performance in the world's toughest rally-raid. Furthermore, he currently holds the 2nd place in the 2024 World Rally-Raid Championship (W2RC), which awards points for each stage.
Guillaume de Mévius, Guerlain Chicherit's new rally-raid partner, finished 2nd. Their team, formed just before the start of the Dakar, made an impressive debut with three stage wins, a 2nd place and a 4th place overall.
