From this point the process begins with applying the sponsor and partner brands on to the 3D model and laying down some initial colours, striping and detailing using a variety of Mac based design packages. One of the hardest parts of the process is ensuring partner branding legibility whilst maintaining a coherent and exciting design. We also have to think about the application of the design, or elements of, on to the trucks, hospitality, service area and the drivers race wear.
Once a version of the livery has been designed and developed, a series of 3D renders (visuals) of the car are created from different camera angles and those are then discussed with the team. Changes are made to the design (sometimes major, sometimes minor) and the visual and discussion process is repeated.
In total, 11 versions of the livery were produced for the Marklund car in a process that took about 3 months to complete.
The files are then exported for the livery production which is usually printed on to vinyl. Vinyl is used and not paint due to the contact and damage sustained during the rallycross weekend. A spec sheet is supplied to the team with notes detailing sponsor/partner branding sizes, colour specs and finish notes plus a selection of high resolution visuals of the car to aid the production and application of the livery that ensures accuracy and repeatability during the season.